Law of PerceptionPerception is RealityPerception may not truly be reality, but in the eyes of those who are otherwise unfamiliar with a company, it most certainly is. Simply being good at something is not enough if others don't see it that way. In business, the prize rarely goes to the best company or tradesman, but to the one that outsiders perceive as the best. Companies that are able to actively manage perceptions are the companies that consistently flourish.A company's perception management can have impact many important areas at little or no cost. Here are some that will create immediate results. > Office space—sends a clear signal to customers that the company is organized and professional > Paperwork—produce contracts, invoices, and correspondence, etc. that are grammatically correct > People—customers will assess a company's professionalism based on employee appearance > Equipment—maintained equipment speaks volumes about dependability and attention to detail Far too many business owners do little or nothing proactive to create or manage the perceptions of their company or products. Additionally, many business owners mistakenly believe that they are not responsible for the misperceptions of others. In either case, ignoring perceptions about your company can lead to disastrous results. |
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